Advertising campaign for MONACO ice cream brand with its key message conveyed in “Будь щасливою, а не ідеальною” (Eng. – Be happy, not perfect) slogan was recently launched.

“We know how important it is to be yourself, to abandon the standards of beauty and rules of conduct imposed by society. Allow yourself to take off your social masks and enjoy life right here and now. The new advertising campaign of MONACO ice cream inspires to live, to listen to the real oneself”, says Ievgeniya Grechko, MONACO brand manager.

As part of a large-scale campaign, a commercial was shot, which will be broadcast on television and on the Internet. TV and digital formats will be complemented by outdoor standard and video advertising, sponsorship of events, displays in the country's leading supermarkets and social networks.

The advertising campaign will run throughout the spring-summer period and will inspire to “be happy, not perfect” together with MONACO.